MartEV – Brand Identity System & Comprehensive Brandbook Design
Project Overview:
MartEV is Georgia's leading EV charging network. The focus of this branding case study was to streamline the existing visual identity. Kibe Consulting specialized in transforming a conceptual idea into a scalable Brand Identity System, ensuring professional visual communication across all touchpoints.
Scope of Work:
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Logo Optimization & Vectorization: We performed high-end logo refinement, creating a mathematically precise grid and high-resolution vector assets for the brand.
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Brandbook Development: Our team designed a 30-page Visual Identity Guideline, defining the typography, color strategy, and graphic motifs essential for brand consistency.
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Corporate Visual Standard: We established the visual rules for digital interfaces (Mobile App) and physical branding for charging stations.
The Result:
Through systematic Brand Identity Design, MartEV achieved a unified and professional market presence. The new Brand Guidelines allow the company to scale effectively while maintaining a high-quality, recognizable image for their customers.
This project was implemented in partnership with the Kollektiv agency and with the support of Enterprise Georgia.
