Misel — Aesthetic Center Branding & Visual Identity Design
In the era of digital transformation, a brand's visual identity is its first and most crucial touchpoint with the customer. For Misel, our goal was to craft a premium identity that reflects the center’s philosophy of elegance, trust, and high-quality care.
Technical Execution & Design System We developed a comprehensive Brandbook (Identity Guidelines) to ensure brand consistency across all platforms. The project includes:
- Logotype: A sophisticated blend of calligraphy and minimalist geometry, with various configurations for different digital and physical mediums.
- Color Palette: We utilized a signature combination of Gold (#BD8E3E) and Black (#000000) to emphasize the brand's exclusivity and premium status.
- Typography: The primary typeface, BPG 2017 DejaVu Serif, was selected for its perfect balance between classic elegance and modern readability.
- Brand Standards: Definition of clear space (1/10 ratio) and usage rules to maintain the logo's integrity in any environment.
The Result
The new branding strategy positions Misel as a leader in the aesthetic industry. By creating a unified visual language, we’ve provided the client with a powerful tool for customer engagement and market recognition.
This project was implemented in partnership with the Kollektiv agency and with the support of Enterprise Georgia.
