NTG – News Today Georgia: Branding Case Study for a Digital Media Startup
News Today Georgia (ntg.ge) is an innovative digital media startup focused on promoting and sharing information about Georgian entrepreneurship. "Kibe Consulting" was tasked with creating a complete visual identity that reflects the platform's professional and modern approach to business news.
The Challenge
For a news platform, visual clarity and readability are paramount. Our goal was to design a brand identity that remains clean and unobtrusive, allowing the content to take center stage for the entrepreneurial community.
Our team delivered a comprehensive branding package, which included:
Logo Design: A minimalist and scalable logo suitable for all digital formats.
Brand Guidelines: A detailed brandbook ensuring consistency across all media channels.
Color Palette: We selected a high-contrast, professional palette featuring #131313 (Black), #ffffff (White), and #1a1a1a (Deep Gray) to ensure maximum legibility.
Typography: The Teko font family (Regular, Medium, Semibold, Bold) was chosen for its modern, geometric feel, perfectly aligning with the digital nature of the brand.
The Outcome
The new branding has successfully positioned NTG as a premium source of information for the Georgian startup ecosystem. The cohesive visual identity has significantly increased user trust and brand recognition within the digital space.
User review
"Creating a visual identity for News Today Georgia was a challenge, as our audience consists of entrepreneurs who value precision and quality. Kibe Consulting perfectly captured our vision. The brandbook and color palette, they developed perfectly reflect the modern character of our media. Their choice of typography, specifically the Teko font, gave our platform a unique and professional look. It wasn't just about design; it was about laying the foundation for our brand. One cannot help but mention the team's responsibility and their dedicated approach to the work."